Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources [Audiobook] download free by Neil G. Kotler

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Audiobook download free by Neil G. Kotler
  • Listen audiobook: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
  • Author: Neil G. Kotler
  • Release date: 2008/3/11
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9780787996918
  • Rating: 7.82 of 10
  • Votes: 800
  • Review by: Darian Ackerman
  • Review rating: 9.37 of 10
  • Review Date: 2018/11/15
  • Duration: 6H49M58S in 256 kbps (108.8 MB)
  • Date of creation of the audiobook: 2018-08-09
  • You can listen to this audiobook in formats: FLAC, WMA, OPUS, WAV, MPEG4, MP3 (compression BZ2, CHM, ZIP, AZW, RAR)
  • Total pages original book: 544
  • Includes a PDF summary of 46 pages
  • Duration of the summary (audio): 36M44S (9.2 MB)
  • Description or summary of the audiobook: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
  • Other categories, genre or collection: Sales & Marketing, Non-profitmaking Organizations, Museums & Museology, Encyclopaedias & Reference Works
  • Download servers: Uptobox, MEGA, Microsoft OneDrive, Mediafire, Dropbox, pCloud. Compressed in BZ2, CHM, ZIP, AZW, RAR
  • Format: Hardback
  • Approximate value: 85.43 USD
  • Dimensions: 186x237x35mm
  • Weight: 1,032g
  • Printed by: Jossey-Bass Inc.,U.S.
  • Published in: New York, United States

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