The Diffusion of Innovations: A Communication Science Perspective [Audiobook] download free by George A. Barnett
- Listen audiobook: The Diffusion of Innovations: A Communication Science Perspective
- Author: George A. Barnett
- Release date: 2011/4/12
- Publisher: PETER LANG PUBLISHING INC
- Language: English
- Genre or Collection: Reference
- ISBN: 9781433110832
- Rating: 9.13 of 10
- Votes: 150
- Review by: Dante Sierra
- Review rating: 8.12 of 10
- Review Date: 2018/11/16
- Duration: 3H1M9S in 256 kbps (47.8 MB)
- Date of creation of the audiobook: 2018-09-18
- You can listen to this audiobook in formats: FLAC, WAV, MPEG4, MP3, WMA, MPEG-4 ALS, Vorbis (compression ZIP, TAR.XZ, TGZ, XZ, TAR.BZ2, RAR)
- Total pages original book: 239
- Includes a PDF summary of 22 pages
- Duration of the summary (audio): 16M48S (4.4 MB)
- Description or summary of the audiobook: In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.
- Other categories, genre or collection: Art Finance, Communication Studies, Sociology: Work & Labour, Business & Management, Sociology, Development Studies, Society & Culture: General, Business Studies: General
- Download servers: Dropbox, Ivoox, Drop.me, 4Shared, MEGA, BitShare, Microsoft OneDrive, Uploaded, JustCloud. Compressed in ZIP, TAR.XZ, TGZ, XZ, TAR.BZ2, RAR
- Format: Hardback
- Approximate value: 83.37 USD
- Dimensions: 160x230x17.78mm
- Weight: 480g
- Printed by: Not Available
- Published in: New York, United States
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