Cambridge Cultural Social Studies: The new Public: Professional Communication and the Means of Social Influence [Audiobook] download free by Leon H. Mayhew

Cambridge Cultural Social Studies: The new Public: Professional Communication and the Means of Social Influence Audiobook download free by Leon H. Mayhew
  • Listen audiobook: Cambridge Cultural Social Studies: The new Public: Professional Communication and the Means of Social Influence
  • Author: Leon H. Mayhew
  • Release date: 2002/2/18
  • Publisher: CAMBRIDGE UNIVERSITY PRESS
  • Language: English
  • Genre or Collection: Reference
  • ISBN: 9780521484930
  • Rating: 7.89 of 10
  • Votes: 688
  • Review by: Adan Burdick
  • Review rating: 8.95 of 10
  • Review Date: 2018/10/4
  • Duration: 4H24M23S in 256 kbps (69.6 MB)
  • Date of creation of the audiobook: 2018-07-20
  • You can listen to this audiobook in formats: MP3, WavPack, WMA, WAV, MPEG4, FLAC (compression IMG, ZIP, LZO, RAR, ACE)
  • Total pages original book: 348
  • Includes a PDF summary of 36 pages
  • Duration of the summary (audio): 26M56S (7.2 MB)
  • Description or summary of the audiobook: Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.
  • Other categories, genre or collection: Social, Group Or Collective Psychology, Social Theory, Sociology, Communication Studies, Media Studies
  • Download servers: FileServe, Hotfile, Wuala, Dropbox, FileFactory, Mediafire, Google Drive, Filedropper, BitShare. Compressed in IMG, ZIP, LZO, RAR, ACE
  • Format: Paperback
  • Approximate value: 48.09 USD
  • Dimensions: 152x229x20mm
  • Weight: 510g
  • Printed by: Not Available
  • Published in: Cambridge, United Kingdom

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